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Bigger is better for breast cancer awareness

The Repeat Street store in Ridgeland, Mississippi, isn't trying to get its name in the Guinness Book of World Records for having the largest bra display, it's actually showing its support for breast cancer awareness, WLBT 3 reports.

The super-sized hot pink bra is proudly displayed on the store front and it works to remind residents to donate their old bras for a good cause. The store is taking part in the area Riverwalk Casino Hotel's annual Bras For Breast Cancer Fundraiser. The Casino donates $1 to the American Cancer Society for every bra collected.

Last year the store donated 4,000 bras to the cause, and this year, workers aim to do better.

"Our staff and customers look forward to October all year long," said owner Michele Austin. "Not only do we get to have fun with all of the bras coming in, but we get to meet so many amazing women with such incredible life stories - plus the bras are all donated to local shelters afterward, and it’s a great feeling to know how many lives are touched."

Aside from raising money for a deserving cause, the giant bra may also prompt women to get their annual mammography tests done. reports that those diagnosed with stage 1 breast cancer have an 88 percent five-year survival rate.
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