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Bra Chain a bust, but support for breast cancer awareness reigns supreme

Participants in Worcester, England, recently attempted to set a new world record for the longest chain of bras to raise money for breast cancer research, Reuters reports.

"Bra Chain" set a goal to hook bras together over 100 miles, or 200,000 bras as a fundraiser and a chance to best the current record of 166,000 bras linked together. Unfortunately, the mission was unsuccessful as the undergarments became tangled mid-way through, forcing the competition to a halt.

"We underestimated the time it would take to get the bras out of their boxes and hooked together - there were bras all over the place," Launa Walker, a volunteer at Bra Chain, told the news outlet.

Organizers of Bra Chain said they have learned their lesson and will attempt another go at it in the future. Although the chain may have been a bust, the day was not. Organizers are still accepting unwanted bras for women who had or are undergoing breast cancer treatments.

As one in eight women in the United States are projected to develop invasive breast cancer over the course of their lives, the need for continued research to find a cure is necessary to combat the problem and save the lives of future women.
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