Diane Proulx-Guerrera was diagnosed with breast cancer 14 years ago when she first discovered a lump on her breast. Today she is cancer-free and helping raise awareness for the disease with her organization, the CURE Foundation, reports the Montreal Gazette
Her initial reaction to the diagnosis was one that many women experience when receiving the startling news - she was worried about her family and what her illness would do to them. However, Proulx-Guerrera persevered and is now helping other women who have been diagnosed with the disease.
The CURE Foundation sponsors National Denim Day, an annual event at which participants make a $5 donation to the organization in exchange for wearing jeans all day. Many businesses across Canada participate in the event and the foundation has raised more than $20 million dollars over its 14 year existence.
"To be able to talk to people who have gone through this before and survived it, this is what you're looking for. That and the support of my family was very important to me. I felt a responsibility because I had the means to do something," Proulx-Guerrera told the news source.
She also told the news provider that she got the idea for denim day from a combination of work done by the Susan G. Komen Breast Cancer Foundation and Lee Jeans.
The Susan G. Komen Breast Cancer Foundation has been helping fund research for a cure since 1982 and has invested close to $1.5 billion.