Panera Bread's Pink Ribbon
Bagel and "Cater Pink" campaign to spread breast cancer awareness
has yielded over $700 to Bristol Hospital in Bristol, CT, according to The Canton News
Twenty-five cents of each bagel sold at the bakery-cafes were donated to the breast cancer cause. All 21 Panera locations in Greater Hartford, Rhode Island and Southeastern Massachusetts participated in the charity program. 14 of those stores also took part in Panera's new "Cater Pink" campaign in which ten percent of all catering sales during the month of October went to the partner hospitals. As a result, this year both programs will donate a total of $11,080.40 to area hospitals and health centers which specialize in breast cancer treatment.
One of Panera Bread's first franchise owners, Sue Stees, is a breast cancer survivor and has supported National Breast Cancer Awareness Month through their Pink Ribbon Bagel campaign every year since 2001. The company hopes to continue the promotion in following years and best this year's total.
According to the American Cancer Society, excluding skin cancer, breast cancer is the most common cancer among women.