Calling all bras
Sep 27, 2011
The Riverwalk Casino and Hotel is now taking bra donations. Yes, bra donations, as the Vicksburg, Mississippi, casino is showing its support during Breast Cancer Awareness Month in October by donating $1 to the American Cancer Society for every old bra people donate.
The casino reports that during last year's fundraiser, they received more than 10,000 bras from over 20 different states. They've raised their expectations this year as the casino is looking to get 15,000 bras and at least one undergarment from a person in all of the 50 states.
Their efforts have even stretched worldwide as the Overtoun House, a christian group in Scotland, recently held a B.Y.O.B. (bring your own bra) event where they collected donated bras and shipped them to the casino to put towards this years fundraiser.
"Not only do we get to have fun with all of the bras coming in, but we get to meet so many amazing women with such incredible life stories - plus the bras are all donated to local shelters afterward, and it’s a great feeling to know how many lives are touched," Casino owner Michele Austin said.
As 1 in 8 women is set to battle against the disease in her lifetime, according to BreastCancer.org, raising money and awareness could help researchers find a cure.