Upcoming NASCAR races will be seeing pink, as a limited edition pink Chevrolet Camaro SS will be racing during the NASCAR Sprint Cup Series.
Aside from the hot pink car raising breast cancer awareness
during the series races, Chevrolet will also be making $200 donation to the American Cancer Society for each caution lap the vehicle runs in during each race.
As Chevrolet is set to mark its 100th birthday on November 3, it's decided to use its publicity to furthering awareness and money by teaming up with the American Cancer Society's Making Strides Against Breast Cancer initiative. More special events will be announced leading up to National Breast Cancer Awareness Month in October.
October is dedicated to promoting awareness and hopes for a cure, as early detection can help save the lives of so many, according to Cancer.org.
"For 100 years, Chevy has been helping people along the journey of life in countless ways," said Alan Batey, Chevrolet vice president. "But as we all know, sometimes life's journeys take detours or end too early. Together with our race fans, Chevrolet wants to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys."