Companies across the country are gearing up for National Breast Cancer Awareness Month, which starts this weekend. Fiat, the Italian automaker, has joined forces with The Breast Cancer Research Foundation to produce cars specifically for the cause.
The automaker will be producing 250 "Pink Ribbon
" limited editions, which will be complete with pink lining in the interior and a pink bodyside stripe, and Fiat will donate $1,000 for each purchase with a minimum of $50,000.
"We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company," said Laura Soave, head of FIAT North America. "The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change."
According to the Susan G. Komen organization, it is recommended that once a women turns 40 she should receive annual mammograms. If a woman has an extensive family history of breast cancer, they should schedule these appointments earlier.