The "Bras Across Broughton" breast cancer awareness
event was scheduled as the first to start Breast Cancer Awareness Month. However, it was banned in Savannah, Georgia, because the event entailed a string of bras lining four major intersections in Broughton, according to a memo obtained by EmpowHer.
The proceeds of the event, which could have totaled to $5,000, would have gone to the Susan G. Komen organization.
"We have always closely scrutinized for appropriateness any private use of our public spaces," the memo said, the news source reports. "In this case, we weighed the goal of increased breast cancer awareness with the appropriateness of hanging underwear across one of our main streets."
It continued to say that it isn't that they do not believe it isn't a noble cause, they just want it promoted in a more subtle way, the media outlet reports.
According to the American Cancer Society, one in eight women in the U.S. will be diagnosed with breast cancer during her lifetime. It is the second leading cause of cancer-related death among women, behind only lung cancer.