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Idea of "pinkwashing" for breast cancer awareness questioned

Individuals are starting to wonder if supporting breast cancer awareness by donning in pink clothing or buying pink items may be more about marketing than it is the actual disease. These advocates even coined a term for it - pinkwashing, according to the Huffington Post.

These activists are claiming that the companies are profiting greatly by selling these products, which range from a Smith and Wesson 9mm handgun with a pink grip, a pink eyelash curler and even a pink bucket of Kentucky Fried Chicken, according to the news source.

However, pink ribbon groups and organizations explained that they receive millions of dollars because of this marketing and that finding a cure has become more possible than ever, the media outlet reports.

According to the American Cancer Society, one in eight women in the U.S. will be diagnosed with breast cancer at some point during their lifetime. Due to advancements in research and breakthrough breast cancer news, the amount of deaths has declined since 1990. There are currently 2.5 million survivors in the U.S.
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