Infolinks donates technology to breast cancer foundations
Oct 31, 2011
Infolinks is an In-Text advertising company that connects websites and advertisers across the globe, and it recently announced that it will donate its technology of over 60,000 sites to offer support for breast cancer foundations.
"The versatility of our In-Text technology is apparent in campaigns such as this, where we can use our real-time ads to promote causes such as Breast Cancer Awareness Month" said Infolinks CMO Tomer Treves. "By matching related keywords to our Click-Pink campaign we will expose these important charities to the relevant audience and revolutionize how our algorithm can be used for not only monetization purposes - but also charitable giving and raised awareness."
It is sending targeting traffic to BreastCancer.org, National Breast Cancer Foundation, Susan G. Komen for the Cure and The Breast Cancer Foundation.
According to the American Cancer Society, one in eight women in the U.S. will be diagnosed with breast cancer at some point during her lifetime, and this disease is the second most common form of breast cancer aside from skin cancer.