Jersey Mike's Subs has a history of raising money for good causes, according to QRSweb.com. The company is in its 55th year and recently raised more than $600,000 for local charities during its March campaign called "Giving - making a difference in someone's life."
Now, Jersey Mike's Subs is gearing up to raise funds for breast cancer and join the nation-wide effort to put an end to the disease that affects one out of every 8 women in the U.S., according to the American Cancer Society.
"Mike's Way to a Cure" - as the new campaign is dubbed - will donate 70 cents per individual fountain drink sale to the Susan G. Komen foundation. It will also start selling a drink called the "Pink Ribbon
T-shirts will be sold as well as sandwiches wrapped in pink paper, to commemorate and raise awareness for the cause.
"So many people are affected by breast cancer – either themselves or they have a sister, a mother, a daughter or friend who has been diagnosed," said Peter Cancro, Jersey Mike's CEO and founder.
More than 200,000 women were newly diagnosed with breast cancer last year in the U.S., according to BreastCancer.org. Women over the age of 40 should receive annual mammograms.