Kroger's pledges $3 million for breast cancer awareness
Sep 24, 2010
The Kroger Company has pledged $3 million in donations to support breast cancer campaigns in communities all over the U.S. where Kroger employees and customers live and work.
The company's annual breast cancer campaign, Giving Hope a Hand, features associates from within the organization that are breast cancer survivors. This year, more than 56 women will share their personal stories of surviving the disease through marketing tools and custom packages that will be stocked by several of the company's stores.
"All of us at Kroger applaud these terrific associates for choosing to share their personal stories of fighting breast cancer with our customers and associates," said David B. Dillon, Kroger's Chairman and Chief Executive Officer. "We are pleased to have our great people featured in our annual campaign, as they inspire others to take care of themselves and each other."
Kroger's will also be carrying items that will display custom pink packaging in honor of the program.
According to the American Cancer Society, one in eight women living in the U.S. will develop breast cancer in their lifetime.