Nicki Minaj helping to turn Black Friday pink
Nov 18, 2010
Female rapper Nicki Minaj is gearing up for the release of her debut album, Pink Friday, and to mark the occasion she is helping to turn Black Friday, the day after Thanksgiving, pink.
Minaj has joined forces with electronics retailers CompUSA and TigerDirect to kick-off the holiday shopping season with a touch of pink. Together through both in-store and online sales, the companies hope to raise more than $100,000 for Susan G. Komen for the Cure.
"I fully support the efforts of Pink Friday and the goal of raising funds to support Susan G. Komen for the Cure and their charge to bring an end to breast cancer," said Minaj. "I am pleased to be associated with the Pink Friday initiatives and to raise awareness amongst fellow African American women who are often the hardest hit by breast cancer."
Consumers can donate money on top of their purchases from the retailers, and they'll also have access to a 12-hour auction that will be broadcast on the web. Items featured will be sold at 50 percent off, with all proceeds going to the Susan G. Komen Foundation.
The chances of a woman developing breast cancer during her lifetime is one in eight, according to the American Cancer Society.