It looks like Planet Fitness, a health club with scores of locations all over the United States, is taking even further actions to benefit women's health. The popular gym has given
$213,000 to the Breast Cancer Research Foundation (BCRF).
The promotion, which took place at the beginning of May in order to commemorate Mother's Day, saw the donation of $10 for every person that signed up for a membership during that time.
"The Mother's Day promotion was an awesome way to give back to the community," said Sharon Lomasney, a Planet Fitness franchisee. "So many lives have been touched and affected by breast cancer."
Over 118 clubs participated in nine different markets, and more than 21,000 people signed up for a membership.
"Everyone was very receptive to this cause and I hope we commit to a pink shirt event at least once a year" Lomasney said.
The partnership of Planet Fitness and breast cancer research is likely to be an important one. According to the Mayo Clinic, maintaining a regular fitness routine may reduce a person's chance of being diagnosed with the disease.