Planet Fitness to raise thousands for breast cancer research
Mar 23, 2012
Planet Fitness will host its third annual promotion this spring in order to raise money for The Breast Cancer Research Foundation. The gym will donate $10 for every member who joins the facility from March 26 to April 4.
In the past two years, the 320 Planet Fitness gyms across the country have donated $592,522 through this promotion.
"We're very excited to be able to help such a terrific charity whose sole focus is finding a cure for this awful disease," said Eric Vaden, the vice president of marketing at Planet Fitness. "Our network of franchisees has really embraced this cause. We know that this is a long battle and a lot of research has to be done, but every little bit counts."
According to the American Cancer Society, one in eight women in the U.S. will be diagnosed with breast cancer at some point during her lifetime. It is recommended that once a woman turns 40, she should schedule annual mammograms to ensure if she does have the disease, it is detected early on.