A Polish breast cancer awareness
campaign that was designed to encourage female workers to have breast cancer screenings is being criticized by many individuals and feminist groups, according to the Telegraph.
According to the news provider, the campaign, run by The Opole cancer hospital, espoused the slogan "I check the breasts of my employees myself."
Joanna Piotrowska, of the feminist Feminoteka group, told the news source that she felt the slogan was sexist, encouraged molestation and propagated treating employees like property.
However, it was reported that the hospital's campaign manager, Krystyna Raczynska, has responded to the controversy by saying that the initiative was attempting to use humor as a means to raise awareness, and that they organization did not mean to offend anyone.
Whether the phrase makes you want to chuckle or cringe, it's important that the message behind it - receiving regular breast cancer screenings - reaches women everywhere.
The American Cancer Society suggests that women over the age of forty begin having an annual mammogram to best preserve their breast health.