Cheerleaders from Keller, Texas' two high schools are spearheading a fundraiser titled "Think Pink" to help spread breast cancer awareness
and raise money to give to the Susan G. Komen Foundation for breast cancer research and awareness, the Time-Register reports.
The group is fundraising as a part of their fourth annual Play for a Cure drive, the news outlet reports. Efforts will come to an end during Friday night's football game.
Leading up to the big event, cheerleaders have been selling Play for a Cure t-shirts during their school lunches. Other students have gotten involved by selling bracelets, cookies, cookie dough and temporary tattoos.
"We want to get better awareness throughout the community and get everyone involved," Lindsey Ammons, Keller cheerleading coach told the news outlet.
Those who are battling the disease, or families who have lost a loved one to it will be honored on the field during half-time. Cheerleaders from both schools will also be presenting a check to representatives from the Susan G. Komen Foundation at half-time.
Last year's efforts resulted in a $20,000 donation.
Raising awareness for the disease that affects 1 in 8 women, according to BreastCancer.org, is key to improving survival rates.