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Tic Tac® promotes breast cancer awareness through new flavor

Tic Tac® recently announced the launch of its 2011 Shake, Share & Care campaign to support breast cancer awareness.

The company will also be supporting the nonprofit organization CancerCare® that works to provide free services to those who can't afford certain breast cancer treatments.

Aside from a profit of their limited edition pink grapefruit flavor going towards research, they'll also be making a $100,000 donation to the charity.

"Tic Tac® is excited to once again partner with CancerCare to support such a worthwhile cause," Noah Szporn, Tic Tac® category manager for Ferrero U.S.A., Inc. "This year's Shake, Share & Care program not only helps raise awareness about CancerCare's services, but also shakes things up a bit by recognizing the many deserving caregivers who spend their time helping those affected by cancer."

The new flavor will be available from September through November at drug stores, grocery stores and convince stores nationwide.

With 1 in 8 women set to battle the disease in their lifetimes, the need to research and further promote awareness is all too important, according to BreastCancer.org.
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