A trash-disposal company is presenting their customers with the chance to support the American Cancer Society's (ACS) breast cancer initiatives by purchasing a pink trash bin, with a portion of the proceeds going to the ACS, The Livingston Daily
The company, located in Michigan, is offering the bins to three local counties with the goal of selling 100,000 units.
"We are excited to join in with the fight against breast cancer and believe this pink-cart initiative has the opportunity to allow the curbsides of our communities to promote the message that breast cancer doesn't always mean an end," Tom Duncan, president of Duncan Disposal Systems, told the news source.
The trash bins come in three sizes and will sell for between $40 and $50 with $5 from each going toward the ACS breast cancer initiatives.
Through their Making Strides Against Breast Cancer initiative, the ACS has been working to raise awareness about the disease and to honor breast cancer survivors. The organization estimates that over 190,000 women were diagnosed with breast cancer in 2009.