The Walking Company, a leader in comfortable footwear, recently announced its Walking for Hope campaign aimed at raising more than $200,000 to put towards breast cancer research during Breast Cancer Awareness Month, beginning in October.
The company has paired with numerous favorite footwear brands including UGG, Dansko and ECCO to come up with a specialized line of some of each company's most famous shoes, each adorned with a pink ribbon
All money raised from the promotional shoes will go to City of Hope, the National Breast Cancer Foundation and other local charities.
"We are all about the benefits of walking, so when an opportunity comes along to support cause-related walks and join the fight against breast cancer we feel like it is a perfect match for who we are as a company," said Lee Cox, senior vice president of retail."We are particularly proud of our 'Walking for Hope' partners as well. We worked with top comfort footwear brands to offer a unique line of pink ribbon products, and selected top charities to ensure that the money raised is used most effectively in the fight against breast cancer."
With more than 200,000 new cases of breast cancer annually, according to BreastCancer.org, providing hope and raising awareness is crucial to saving lives.