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Goal: 30,000 Progress: 7,038
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Jun 26, 2017 Danny King
Jun 26, 2017 Heather Pansegrouw
Jun 26, 2017 Michèle Haudebourg
Jun 26, 2017 Joan Cootes
Jun 26, 2017 Karen HORNBERGER
Jun 26, 2017 Christiane Bade
Jun 26, 2017 Nevena Barberić
Jun 26, 2017 Linda Haukås
Jun 25, 2017 Sabine Nathusius
Jun 25, 2017 Ronel Smalberger
Jun 25, 2017 Susan Closson
Jun 25, 2017 Pat Gilch
Jun 25, 2017 Theresa Krakauskas
Jun 25, 2017 (Name not displayed)
Jun 25, 2017 Ursula Thomas
Jun 25, 2017 Michelle Mondragon
Jun 25, 2017 Melissa McCool
Jun 25, 2017 Denise Griffin
Jun 25, 2017 (Name not displayed)
Jun 25, 2017 Richard Athans
Jun 25, 2017 Shirley Petersen
Jun 25, 2017 Maria Vitória Magri
Jun 25, 2017 Loretta Maxwell give everything don't have a limit. keep our pink for the ta tas
Jun 25, 2017 Casey Valentine
Jun 25, 2017 Fabio Bogdanic
Jun 25, 2017 CeCe Fuhrman
Jun 25, 2017 Ingrid Bichler
Jun 25, 2017 Tina Keeble
Jun 25, 2017 Lynne Cruz
Jun 25, 2017 kelly Morgan
Jun 25, 2017 Marcia Matz If companies are benefitting from using the pink ribbon, they need to support women's cancer research and care. Anything else is a cheat!
Jun 25, 2017 Stacey Cannon
Jun 25, 2017 Bianca Wilhelmy
Jun 25, 2017 Kim Zwicker
Jun 25, 2017 Miguel Mayz
Jun 25, 2017 este cecere
Jun 25, 2017 Gloria D'sa
Jun 25, 2017 Janice Cooper
Jun 25, 2017 Jody Conrad
Jun 25, 2017 Suzanne Salerno
Jun 25, 2017 Mary Salerno
Jun 25, 2017 LESLIE SUTLIFF
Jun 25, 2017 Linda Conefrey
Jun 25, 2017 Joanna Kotkowiak
Jun 25, 2017 Steven Skal
Jun 25, 2017 Irina Zasypkina
Jun 25, 2017 Luna Grillo
Jun 25, 2017 Nicholas Sherman
Jun 25, 2017 Alexander Abel
Jun 25, 2017 (Name not displayed)

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