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Goal: 30,000 Progress: 6,052
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Mar 23, 2017 Felecia Markham
Mar 21, 2017 Barbara Collier
Mar 21, 2017 Abigail Harris
Mar 21, 2017 Mackenzie Egan
Mar 20, 2017 Shannon Barbour
Mar 19, 2017 Erinn Duffy
Mar 19, 2017 Judith Kelley
Mar 18, 2017 Helen Petersen
Mar 18, 2017 (Name not displayed) We don't need anyone riding on the coattails of those of us who have been through this for your own greed!
Mar 18, 2017 Debbie Berlin
Mar 18, 2017 Kylie Kirby
Mar 18, 2017 Deborah Dixon
Mar 18, 2017 Mary Snyder
Mar 17, 2017 Jessica Diller
Mar 17, 2017 Susie Rund All pink ribbon users should set all or at least 98% of proceeds to breast cancer.
Mar 17, 2017 Nancy Epiney
Mar 17, 2017 Cynthia Parker
Mar 17, 2017 Tracey Dark
Mar 17, 2017 Jennifer Guilds I'm a two time survivor and I thank God everyday for the good doctors I had
Mar 17, 2017 (Name not displayed) Disgraceful
Mar 17, 2017 Gro Sellevold
Mar 17, 2017 Sally Johnson
Mar 17, 2017 (Name not displayed)
Mar 17, 2017 Penny Spikes I'm a three and a half year survivor thank God and wonderful doctors
Mar 17, 2017 christine owen
Mar 17, 2017 LaDona Jones
Mar 17, 2017 Sara Romano
Mar 16, 2017 JODI ABEL
Mar 14, 2017 Renee Seyssel Make donations stand for something aside from popularity.
Mar 13, 2017 Anelle Jacobson we need to do more to become cancer free which means research and support not just awareness!
Mar 9, 2017 Deborah Lombardi
Mar 9, 2017 (Name not displayed)
Mar 7, 2017 sara jagodič
Mar 7, 2017 Debbie Luchka
Mar 7, 2017 kelly hanks
Mar 5, 2017 Laura Paul
Mar 5, 2017 Beth McHenry
Mar 5, 2017 Kristi Weber
Mar 4, 2017 Linda Tabb
Mar 4, 2017 (Name not displayed)
Mar 3, 2017 Jamie Smith
Mar 3, 2017 Judith Swain
Mar 3, 2017 Leonardo Rodriguez
Mar 3, 2017 Cecilia Domina
Mar 2, 2017 Ashleigh Heath
Mar 2, 2017 Darmesh Selvakumar
Mar 2, 2017 Douglas Johnston
Mar 2, 2017 Sheila Borton
Mar 2, 2017 Jessica Calosci
Mar 2, 2017 Magali GUILLOU

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