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Goal: 30,000 Progress: 6,123
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Apr 29, 2017 (Name not displayed)
Apr 29, 2017 KIM Reeder
Apr 29, 2017 Kay Bennett
Apr 28, 2017 Lorilie Morey
Apr 28, 2017 Linda Zanichkowsky
Apr 28, 2017 (Name not displayed)
Apr 28, 2017 Joyce Haskins
Apr 28, 2017 Erica Romanowski
Apr 28, 2017 Kym DuPont
Apr 28, 2017 robert dowling
Apr 28, 2017 Jane Harrison
Apr 28, 2017 Patricia Burnette Shameful way to make money
Apr 28, 2017 Pamela Dugan
Apr 28, 2017 Mary Martin
Apr 28, 2017 (Name not displayed)
Apr 28, 2017 Raymond Wilcox Human Greed is really something, and sinks to the lowest depths, more and more as time goes by, and in every field. Make laws that make sure the pink ribbon token gets money to the people fighting breast cancer.
Apr 28, 2017 (Name not displayed)
Apr 28, 2017 Michael Garrett
Apr 27, 2017 Baylee Markwell
Apr 27, 2017 Linda Hernandez The profits from the sales of "pink ribbon" products should be given to further research on breast cancer..not line the pockets of greedy businesses
Apr 27, 2017 Bonnie Hampton Disgusting. BC survivor 19years. Been through so many surgeries treatment. I will pass this on. God Bless
Apr 19, 2017 Ken stein
Apr 14, 2017 Shashawna Foland
Apr 13, 2017 Char-anna Koblick
Apr 13, 2017 Martha Eberle
Apr 12, 2017 Ronise Zenon
Apr 11, 2017 Nicole Longmore
Apr 11, 2017 Nancy Wein
Apr 11, 2017 Kathryn Ewart
Apr 11, 2017 Helene Block
Apr 11, 2017 Amanda Bradfield
Apr 11, 2017 (Name not displayed)
Apr 11, 2017 Cindy Risvold
Apr 9, 2017 Matteo Sisti
Apr 9, 2017 Miriam Rafferty
Apr 9, 2017 Catherine Sweet
Apr 8, 2017 Melanie Pinkerman
Apr 8, 2017 Donna Alleyne-Chin
Apr 7, 2017 Jon waldrop
Apr 7, 2017 Leanne Hildebrandt
Apr 7, 2017 Kristi Migues Something needs to change I'm fighting the fight now and it is very hard. I donated 10 inches of my hair and I sent in 20.00. I didn't have to but it's the right thing to do. Thank you
Apr 7, 2017 Cheryl Reid
Apr 7, 2017 Blair Mosher-Stahl I am a BC survivor. I always thought when you purchased something with the Pink Ribbon it went towards BC research. This needs to change.
Apr 7, 2017 Liz Harvey
Apr 7, 2017 Diane White On behalf of my daughter who died of Breast Cancer in 2016, please stop the use of the pink ribbon unless it is on a product that contributes to the battle against Breast Cancer. Thank you in advance.
Apr 7, 2017 lois catheline as a 33 yr survivor I have seen many strides improving breast cancer care. yet, it is still prevalent. we need more research to try to prevent the disease in the future.
Apr 5, 2017 Eva Lemons
Apr 5, 2017 Claudia Wright
Apr 5, 2017 michele rule
Apr 5, 2017 steven rule

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