Skip navigation

no spam, unsubscribe anytime.
Skip navigation
Goal: 30,000 Progress: 7,226
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Sign Here






To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Aug 22, 2017 Kerry Roberts
Aug 21, 2017 Carole Paulson
Aug 21, 2017 Bonnie Gallik
Aug 21, 2017 Marie Johnson
Aug 21, 2017 Helen Carson
Aug 21, 2017 Ellen Dexter
Aug 21, 2017 Janie Botello
Aug 21, 2017 Ann Mente I am a breast cancer survivor. This cause is near and dear to my heart, as my hope is nobody will have to go through what I went through.
Aug 21, 2017 (Name not displayed)
Aug 21, 2017 Michelle Funk Please be sure the cancer funds for breast cancer receive a portion of any breast cancer merchandise
Aug 21, 2017 Nancy Garner
Aug 21, 2017 Kelly Thomas
Aug 21, 2017 Melinda Friedman
Aug 21, 2017 Robin Wright
Aug 21, 2017 Francoise WELCH
Aug 21, 2017 Beth Copanos
Aug 20, 2017 (Name not displayed)
Aug 20, 2017 Micheal Rapsawich
Aug 19, 2017 Amy Moore
Aug 19, 2017 Kathryn Clark
Aug 19, 2017 (Name not displayed)
Aug 19, 2017 Andy Woods
Aug 19, 2017 (Name not displayed)
Aug 19, 2017 Gayla Warner
Aug 19, 2017 NINA CHENG AGREE
Aug 19, 2017 lisa seeney
Aug 19, 2017 Theresa Walker
Aug 19, 2017 Lisa Wain
Aug 19, 2017 Geneen McKnight
Aug 19, 2017 (Name not displayed)
Aug 19, 2017 (Name not displayed)
Aug 19, 2017 (Name not displayed)
Aug 19, 2017 Melody Keefe
Aug 19, 2017 Anna Thralls
Aug 19, 2017 sheila mizrahi
Aug 19, 2017 Brenda Peterson Anyone using the pink ribbon should make it clear they are donating a portion of sales to a nonprofit organization that supports breast cancer fighters, survivors,and/or families or goes directly to funding to research a cure for breast cancer
Aug 19, 2017 Robert Charles All things pink ribbon should donate to cancer support.
Aug 19, 2017 Martine Smet
Aug 19, 2017 Lisa Sutton
Aug 18, 2017 Bożena Staniszewska
Aug 18, 2017 Amy Chevalier
Aug 18, 2017 MICHELE PARMELEE
Aug 17, 2017 Eugenia Schwanke
Aug 17, 2017 Catherine Gnader
Aug 17, 2017 Jamie Holloway
Aug 17, 2017 Geri Willett
Aug 17, 2017 CAROL HENDERSON
Aug 17, 2017 (Name not displayed)
Aug 17, 2017 (Name not displayed) Please do this for all those lost to Cancer.
Aug 17, 2017 Edith Soto León

back to top

Butterfly Blues Tunic
Share this page and help fund mammograms: