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Goal: 30,000 Progress: 7,374
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Oct 14, 2017 Lynda Patterson
Oct 12, 2017 Margherita Pinto
Oct 11, 2017 Ash Decker
Oct 11, 2017 (Name not displayed)
Oct 10, 2017 Maureen Drews
Oct 10, 2017 Linda Broome
Oct 10, 2017 Traci Rand
Oct 10, 2017 Patricia Pasley
Oct 10, 2017 Amy Kegarise
Oct 10, 2017 (Name not displayed)
Oct 10, 2017 Michele Locey PLEASE this needs to happen!
Oct 8, 2017 (Name not displayed)
Oct 8, 2017 Laura Espinosa-Draper
Oct 8, 2017 Lorraine Poling I am a breast cancer survivor. If a company wants to advertise that they support breast cancer research they should put the money raised toward research. Many buy pink ribbon items only to support the cause.
Oct 8, 2017 Penny Geissinger
Oct 8, 2017 Tamara Tate Consumers buying pink ribbons assume their monies are going to help breast cancer. This should be a given.
Oct 8, 2017 Rosetta Nybro If a company is going to cash in on ribbon and people wanting to donate by purchasing a product, then the company needs to donate to the "ribbon" society; and state the % of the sale that goes to the society. No more free rides.
Oct 8, 2017 Margaret R Soto use a ribbon donate
Oct 8, 2017 Elizabeth Mikoda
Oct 8, 2017 Molly Haines
Oct 8, 2017 JOYCE BARRAR yes they should donate. if they us the ribbon they should .
Oct 8, 2017 Katrina Johnson
Oct 8, 2017 LOIS HAMILTON
Oct 8, 2017 (Name not displayed) I see this every year and people think they are donating to a good cause whereas the company is getting it's best advertisement and we never know how much OVER the am't they give that they take in that month. Time to change.
Oct 8, 2017 Conrad Irrgang
Oct 8, 2017 Ree Cinelli My mom died of breast cancer in 1974, when I was just 13. She left behind 6 kids ages 13-23. This cause is so close to my heart, and I agree that ALL proceeds should go to breast cancer research or breast cancer centers.
Oct 8, 2017 (Name not displayed)
Oct 7, 2017 Patricia A Ellis
Oct 7, 2017 Patricia Fuss
Oct 6, 2017 Roberta Hunter
Oct 6, 2017 Rosa Valentin Help find a cure 😁😁😁this disease is taking so many of our love ones
Oct 6, 2017 (Name not displayed)
Oct 6, 2017 Lynnette Green
Oct 6, 2017 Sharon Novak
Oct 6, 2017 Deanna Turnbull
Oct 6, 2017 Sally Roach
Oct 6, 2017 (Name not displayed)
Oct 6, 2017 robert ferrara
Oct 6, 2017 Cynthia Walthour
Oct 6, 2017 (Name not displayed)
Oct 6, 2017 Christina Zetterholm
Oct 6, 2017 Lisa Leinweber
Oct 6, 2017 Wendy Secrest
Oct 6, 2017 Blair Mosher Stahl
Oct 6, 2017 Nancy Tracton
Oct 6, 2017 Edna Johnson
Oct 6, 2017 (Name not displayed)
Oct 6, 2017 Sharon Clark I will be 26 years cancer free next month. We need to end this devastating disease. The sooner the better.
Oct 6, 2017 (Name not displayed)
Oct 6, 2017 (Name not displayed)

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