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Goal: 30,000 Progress: 8,198
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Dec 11, 2017 Carol Sherwell
Dec 11, 2017 (Name not displayed)
Dec 11, 2017 Margaret Jensen
Dec 9, 2017 Mara Kramer
Dec 9, 2017 Rebecca Jacobs-Pollez
Dec 9, 2017 (Name not displayed) Being a woman with cancer I wasn't aware this was happening So wrong
Dec 9, 2017 (Name not displayed)
Dec 9, 2017 (Name not displayed) One of my best friends lost her battle in 1997 and left behind 2 little girls, so this cause is very important to me.
Dec 9, 2017 Maureen Raynor
Dec 9, 2017 (Name not displayed)
Dec 9, 2017 Elizabeth Gladfelter
Dec 9, 2017 Laura Hegeman
Dec 9, 2017 Cathy Rayner
Dec 9, 2017 Marilyn Williams Pink ribbons are not just any decoration, they mean something for breast cancer. Don't just buy anything that has the pink ribbon on it. Check it out, first.
Dec 9, 2017 Brenda Bussel
Dec 9, 2017 Terese Cargill
Dec 7, 2017 Marta Hyde
Dec 7, 2017 (Name not displayed)
Dec 7, 2017 Helen Jackson
Dec 7, 2017 (Name not displayed)
Dec 7, 2017 (Name not displayed)
Dec 7, 2017 Alyssa Picker
Dec 5, 2017 Michalla Courtorielle
Dec 5, 2017 Mariah Oyondi
Dec 5, 2017 (Name not displayed)
Dec 4, 2017 Barbara Reeves
Dec 1, 2017 christine etapa
Nov 27, 2017 Peter Mitchell
Nov 27, 2017 Carol Maindonald
Nov 26, 2017 Amy McKeon
Nov 25, 2017 Cindy Ray
Nov 22, 2017 macita bonedensity pink ribbons should = more donations to ze cause!!
Nov 22, 2017 (Name not displayed)
Nov 21, 2017 Kristie Hatton
Nov 21, 2017 Patricia Spicer Pink ribbons on products should always generate donations to this cause!
Nov 21, 2017 Alicja Bożek
Nov 21, 2017 Yvonne Ortiz
Nov 21, 2017 Carrie Peck
Nov 21, 2017 Sandra McPhee
Nov 21, 2017 Doyle Gunnells
Nov 21, 2017 Leslie Tarver As a breast cancer survivor (and before) I have purchased pink ribbon products in support of breast cancer research. The idea that companies use the pink ribbon as a sales gimmick is repulsive, please make them donate a portion of their sales!!
Nov 21, 2017 Lynn Meyers
Nov 21, 2017 Pamela Morrow
Nov 21, 2017 Suzanna Goedde "Pink Ribbon" is not a style... It's a cause that many are tragically still dying from.
Nov 21, 2017 Alverta Addison
Nov 21, 2017 Cherika Johnson
Nov 20, 2017 Ryan McKenzie
Nov 19, 2017 SUSAN GAINES BREAST CANCER SURVIVOR SINCE AUGUST 2010.
Nov 19, 2017 Mary Dwyer-Colacino
Nov 19, 2017 BRENDA SIX IAM ONE OF THOSE PINK SISTERS AND IF COMPANIES ARE GOING TO SELL THE PINK RIBBON THEN BREAST CANCER SHOULD GET A GOOD CUT OF THE PROFIT MADE FROM BREAST CANCER AWARENESS

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