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Goal: 30,000 Progress: 5,945
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Sign Here






To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Jan 22, 2017 Gwen Thurman This pink ribbon means more than people give it credit for. I'm newly diagnosed but have always considered this ribbon a direct connection to breast cancer awareness and all purchased products that display this ribbon should be contributing to the charity
Jan 21, 2017 (Name not displayed)
Jan 20, 2017 (Name not displayed)
Jan 20, 2017 (Name not displayed)
Jan 19, 2017 Greta Guarton
Jan 19, 2017 gwendolyn andary
Jan 19, 2017 Kristen Koster
Jan 19, 2017 Joy Smiley
Jan 19, 2017 Kyla bauckman
Jan 19, 2017 Ellen Ribolla
Jan 17, 2017 (Name not displayed)
Jan 15, 2017 Tracy Birrell
Jan 15, 2017 Jules Salvati
Jan 13, 2017 Autumn Severit
Jan 12, 2017 Giulia Palmioli
Jan 9, 2017 Brian Le Flem
Jan 4, 2017 Luis Chelotti
Jan 2, 2017 Daisy Mancia
Jan 2, 2017 Lynn Elliott
Jan 2, 2017 Joanna Maldonado
Dec 31, 2016 Lesley Talbot
Dec 24, 2016 Josh Riembauer
Dec 22, 2016 MaryAnn Hovey
Dec 20, 2016 Catherine Sowder It also is put on unhealthy products.
Dec 19, 2016 Melanie Nalepa
Dec 19, 2016 Colleen Kelly I signed, but I disagree, because I think that everyone knows what the pink ribbon stands for due to such great exposure it has had. And that exposure is priceless! It only helps the cause! God Bless!
Dec 19, 2016 Lisa Porter
Dec 19, 2016 lynn noe
Dec 19, 2016 (Name not displayed)
Dec 19, 2016 (Name not displayed)
Dec 19, 2016 Kara Levinson
Dec 19, 2016 Angel Schumacher This shouldn't even have be a conversation. I can't believe people try to cash in on pain of another. Sad!
Dec 19, 2016 Margaret Touw
Dec 19, 2016 Sasha van den Brink-Verhoeve
Dec 17, 2016 Marie Cimaglia
Dec 17, 2016 Betty Bradbury
Dec 17, 2016 Patricia Thomson
Dec 17, 2016 Kathy Quarnstrom
Dec 17, 2016 (Name not displayed)
Dec 17, 2016 Brenda Penney
Dec 17, 2016 (Name not displayed)
Dec 17, 2016 (Name not displayed) I always thought that pink ribbons equaled a donation. Very misleading and sad that that is not so. Please make it so.
Dec 17, 2016 Holly Porter give to show your support for a cure and research
Dec 17, 2016 (Name not displayed) If companies sell things for breast csncer awareness, then part of the proceeds (which should be required to be disclosed) should GO to breast cancer awareness. Why is there no required transparency? Ridiculous!
Dec 17, 2016 Annmarie Moore
Dec 16, 2016 Denise Cronin
Dec 16, 2016 Brenda Williams
Dec 16, 2016 Shelia Fairbanks
Dec 15, 2016 (Name not displayed)
Dec 15, 2016 Michele Alegria

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