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Goal: 30,000 Progress: 5,970
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Feb 27, 2017 Cristina da Cruz
Feb 25, 2017 (Name not displayed)
Feb 25, 2017 (Name not displayed)
Feb 24, 2017 Charles Muehlhof
Feb 24, 2017 (Name not displayed)
Feb 16, 2017 M Kent
Feb 13, 2017 Christine Herdon
Feb 13, 2017 Dorene Richman
Feb 13, 2017 Claudia Stone
Feb 13, 2017 Rich Tyrrell If you use the pink ribbon during Oct then the money needs to go to the Breast cancer fund.
Feb 13, 2017 (Name not displayed)
Feb 13, 2017 Janet Smith
Feb 13, 2017 Christina White
Feb 10, 2017 Frances Patch
Feb 9, 2017 Diana North
Feb 8, 2017 Samantha Cooch
Feb 8, 2017 (Name not displayed)
Feb 8, 2017 inger knudson
Feb 4, 2017 Susan Ellis
Feb 1, 2017 Thao Vu
Jan 29, 2017 Anthony Charles
Jan 27, 2017 Tonya Hicks I totally agree!
Jan 27, 2017 Diane Gravette
Jan 24, 2017 Dana Alexander
Jan 23, 2017 PATRICIA NENADICH
Jan 22, 2017 Gwen Thurman This pink ribbon means more than people give it credit for. I'm newly diagnosed but have always considered this ribbon a direct connection to breast cancer awareness and all purchased products that display this ribbon should be contributing to the charity
Jan 21, 2017 (Name not displayed)
Jan 20, 2017 (Name not displayed)
Jan 20, 2017 (Name not displayed)
Jan 19, 2017 Greta Guarton
Jan 19, 2017 gwendolyn andary
Jan 19, 2017 Kristen Koster
Jan 19, 2017 Joy Smiley
Jan 19, 2017 Kyla bauckman
Jan 19, 2017 Ellen Ribolla
Jan 17, 2017 (Name not displayed)
Jan 15, 2017 Tracy Birrell
Jan 15, 2017 Jules Salvati
Jan 13, 2017 Autumn Severit
Jan 12, 2017 Giulia Palmioli
Jan 9, 2017 Brian Le Flem
Jan 4, 2017 Luis Chelotti
Jan 2, 2017 Daisy Mancia
Jan 2, 2017 Lynn Elliott
Jan 2, 2017 Joanna Maldonado
Dec 31, 2016 Lesley Talbot
Dec 24, 2016 Josh Riembauer
Dec 22, 2016 MaryAnn Hovey
Dec 20, 2016 Catherine Sowder It also is put on unhealthy products.
Dec 19, 2016 Melanie Nalepa

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