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Goal: 30,000 Progress: 7,273
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Sep 22, 2017 Bożena Staniszewska
Sep 12, 2017 Marcia LeMere
Sep 11, 2017 Dawn Marvin
Sep 11, 2017 Betsy Owen
Sep 11, 2017 Jody McClellan All nationally recognized ribbons should have this protection. Preying on the consumer and stealing from charities is disgusting and needs to stop immediately.
Sep 11, 2017 Sharon Neubauer All things pink ribbon should go to support those fighting the disease and survivors that are still fighting.
Sep 11, 2017 (Name not displayed)
Sep 11, 2017 Lisa Fort
Sep 11, 2017 Lori Kolke
Sep 11, 2017 Jennifer Mc Clure The business that do not donate should not be allowed to sell products or similar products of the pink ribbon theme
Sep 11, 2017 (Name not displayed)
Sep 11, 2017 Anne-Pascale Kestemont
Sep 11, 2017 Julie Treumuth
Sep 11, 2017 Sarah Willettw
Sep 10, 2017 Evelyn Leal
Sep 9, 2017 Shelley Waltz
Sep 9, 2017 Meselina Garcia
Sep 9, 2017 Angela Taillez
Sep 9, 2017 Elizabeth Rivers
Sep 9, 2017 Linda Corcoran
Sep 9, 2017 Kathy Miro I support this my mom had breast cancer this past year.
Sep 9, 2017 Kathleen Kelley I have Stage III breast cancer and totally support this regulation
Sep 9, 2017 (Name not displayed)
Sep 8, 2017 Mary Bryant
Sep 8, 2017 Dawn Eisert
Sep 8, 2017 Cassandra Hoak
Sep 7, 2017 Miranda Greer
Sep 7, 2017 Karla Faulkner
Sep 7, 2017 HELEN DYCKSON
Sep 7, 2017 (Name not displayed)
Sep 7, 2017 Donald Windus
Sep 7, 2017 Dyanna Thompson
Sep 7, 2017 Adriana Cheshire Regulations should be in place that requires merchandise displaying a pink ribbon to indicate that proceeds go to fund research or support survivors.
Sep 7, 2017 Toni Seese
Sep 7, 2017 Helen Ford only those making donations shld be able to display pink ribbon
Sep 7, 2017 Madonna Dixon Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding rese
Sep 7, 2017 Carlyn Toki
Sep 7, 2017 Janine Jensen
Sep 7, 2017 Marlene Chaney
Sep 7, 2017 Annette Hall
Sep 7, 2017 Paola Carbé
Sep 7, 2017 Patricia Hickman
Sep 7, 2017 (Name not displayed)
Sep 5, 2017 Avelina Pereira
Aug 30, 2017 Bonnie Clyne
Aug 29, 2017 JoAnn Evans
Aug 28, 2017 Rosalie Salvato
Aug 26, 2017 M D
Aug 22, 2017 Kerry Roberts
Aug 21, 2017 Carole Paulson

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