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Goal: 30,000 Progress: 8,385
Sponsored by: The Breast Cancer Site

Every October, we see it: products branded with pink ribbons or color schemes that claim to be "supporting the cause" or "raising awareness."

But did you know the presence of a pink ribbon on merchandise does not guarantee a portion of the proceeds will go to breast cancer research or charities?

The imagery of breast cancer's pink ribbon is not trademarked, which means any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Clearly, something needs to change. When people purchase pink ribbon products, breast cancer charities and research should benefit. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice. We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

Call on the Federal Trade Commission's Bureau of Consumer Protection to create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

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To the Director of the Federal Trade Commission's Bureau of Consumer Protection:

I am writing to you to draw your attention to a deplorable business practice that goes unchecked each October: the exploitation of pink ribbon themed merchandise all for the sake of raising "awareness" for breast cancer.

We are long past the need for awareness alone. What we really need is action to end this devastating disease forever, and that can't be done without proper funding of the groups on breast cancer's frontlines.

This is why I am writing to request the FTC enact strict guidelines which prevent companies from using the pink ribbon as a marketing strategy to sell more merchandise. As regulations currently stand, any company can use it for whatever they wish. This means every October, countless companies use "breast cancer awareness" as a marketing ploy to sell pink products. Some companies will make a flat donation regardless of how much or little the product sells. Others will donate a portion of the proceeds of pink ribbon merchandise sales up to a certain dollar amount while keeping the public in the dark about the overall progress towards that goal. Some companies splash pink and the pink ribbon on products and then donate nothing at all.

Many consumers believe they are supporting breast cancer charities why they buy pink products. Oftentimes, however, this is not the case. Selling pink ribbon merchandise solely to "raise awareness" should not be acceptable business practice.

Please create regulations that require pink ribbon-themed merchandise to give a portion of their proceeds of each themed item to a nonprofit organization that either supports cancer fighters, survivors, and their families, or goes directly to funding research to beat breast cancer once and for all.

Thank you,

Petition Signatures


Feb 14, 2018 Betty Lee I just thought it always did mean a donation. What stinkers.
Feb 13, 2018 Christine Gutkowski I think that the assumption is that pink ribbon will benefit breast cancer research. Criminal if it doesn't.
Feb 13, 2018 Bonnie Steiger
Feb 13, 2018 Maggie Alk
Feb 13, 2018 Donna Rice A portion of the proceeds for pink ribbon themed merchandise should be given to the non profit organization that supports breast cancer.
Feb 13, 2018 Melanie Kyle
Feb 13, 2018 (Name not displayed)
Feb 13, 2018 Kathleen Cole
Feb 13, 2018 (Name not displayed) Pink ribbons should equal donation to find a CURE!
Feb 13, 2018 (Name not displayed)
Feb 13, 2018 Ruth Thiede
Feb 13, 2018 Josabeth Santana
Feb 13, 2018 Kristel Venis
Feb 12, 2018 anna logsdon
Feb 11, 2018 Alice Lemon
Feb 11, 2018 (Name not displayed)
Feb 11, 2018 Boots Guerrero
Feb 11, 2018 Daisy Guerrero
Feb 11, 2018 Daniel Andrade
Feb 11, 2018 Eddie Salazar
Feb 11, 2018 Norma Guerrero
Feb 11, 2018 Michelle Jones Breast Cancer is awful for anyone, but imagine someone who doesn't have the means to get help: chemotherapy, breast exams, surgery, products to help women with cancer feel better about themselves. You can help! Please allow all monies to be used to help
Feb 11, 2018 Christine Wolf-Grames I hate the thought that just anyone thinks that they can make money off Breast Cancer. Too many take advantage of those of us that have suffer the loss of someone to this or are now in remission from this disease. You need to stop it now!!!
Feb 11, 2018 (Name not displayed)
Feb 11, 2018 (Name not displayed)
Feb 11, 2018 Ella Porter
Feb 11, 2018 stephanie force
Feb 10, 2018 Tina Johnson Regulate the use of pink ribbon items and make companies support breast cancer research. I am currently in treatment for breast cancer and find it deplorable that companies can use this disease to line their pockets and not help the cause.
Feb 10, 2018 Pam Wheeler
Feb 10, 2018 debbie prosser
Feb 9, 2018 Therese Hartner
Feb 9, 2018 Donovan Simmons
Feb 9, 2018 Victoria Simmons
Feb 9, 2018 Eileen Simmons
Feb 9, 2018 Charlie Simmons
Feb 9, 2018 (Name not displayed)
Feb 9, 2018 Mary Knapp
Feb 9, 2018 Belinda Dishon i agree 100 %
Feb 9, 2018 Gail Stoppard
Feb 9, 2018 Linda Stipsky
Feb 9, 2018 (Name not displayed) I didn't know that about the pink ribbon merchandise. Thanks for pointing it out.
Feb 9, 2018 (Name not displayed)
Feb 8, 2018 (Name not displayed)
Feb 8, 2018 (Name not displayed)
Feb 8, 2018 Marti Debandt If the logo is used it's only right to donate a portion or all of the proceeds to charity!
Feb 8, 2018 Francis Robertson
Feb 8, 2018 Sheri Lagrave
Feb 8, 2018 (Name not displayed)
Feb 8, 2018 Susan Collier All pink ribbon products should donate to charity!
Feb 8, 2018 Nancy Strong

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