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Include E-Cigarettes In Tobacco Policies And Protect Young Adults!

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Sponsor: The Breast Cancer Site

About 1 in 5 high schoolers today use addictive e-cigarettes, which are still not taxed like tobacco. Take a stand!


Though tobacco use has waned over the years, e-cigarette use has become more common among teens and young adults.

The CDC reports that in 2014, nearly 2.4 million middle and high school students were regular e-cigarette users, and the number has since risen to more than 5 million1.

Much of this shift is blamed on deceptive marketing practices that portray e-cigarettes as a safer alternative to tobacco2.

Money spent on e-cigarette advertising has been rapidly increasing since 2011, and according to the CDC, at least 69% of middle and high school students are exposed to these advertisements in places like retail stores, newspapers and magazines, TV shows or movies, and on the internet. Between 2011 and 2014, e-cigarette companies increased spending from $6.4 million to $115 million. During the same time period, e-cigarette use increased among high school students from 2% to 13%3.

Since then, e-cigarette usage has increased further among middle school and high school students, with one study showing more than 20% of high schoolers used e-cigarettes in 20204.

Just like tobacco companies before them, e-cigarette companies target their marketing on a young adult audience5, while spending even more money on political influence to create exemptions for e-cigarettes — ensuring that they're not treated the same way as other tobacco products when it comes to taxation and smoke-free laws6.

We need to fight back, for the sake of our children's health!

Increasing tobacco taxes is proven to stop kids from smoking before they ever start. Similar policies also help adults quit smoking7.

As of March 14, 2021, the average state cigarette tax is $1.91 per pack. Some localities have an additional excise tax on top of the state tax. The federal tax has remained at $1.01 per pack since 2009, and there is yet pressure to reduce taxes on e-cigarettes8.

Since the vast majority of these products contain nicotine, e-cigarette use and vaping can be highly addictive — especially to a young, developing brain. Still, tobacco companies know that if they can hook a customer on their products when they are young, they have likely earned a life-long customer9.

Every state and the federal government can achieve significant health and revenue gains by including e-cigarettes in the tobacco category and further increasing tobacco taxes.10.

Help us put the health of our children and ourselves first. Sign the petition and ask the government to subject e-cigarettes to the same rules and regulations as tobacco products and ensure a healthier future for all!

More on this issue:

  1. Centers for Disease Control and Prevention (18 September 2020), "E-cigarette Use Among Middle and High School Students — United States, 2020."
  2. Yibei Chen, Shaojing Sun, Xiaoquan Zhao, Han Zhou, and Fan Wang, International Journal of Environmental Research and Public Health (17 September 2020), "Objective Facts or Misleading Hype? Associations between Features of E-Cigarette Marketing and Sales on a Chinese E-Commerce Platform."
  3. Centers for Disease Control and Prevention (23 March 2017), "E-cigarette Ads and Youth."
  4. Karen A. Cullen, PhD; Bridget K. Ambrose, PhD; Andrea S. Gentzke, PhD; Benjamin J. Apelberg, PhD; Ahmed Jamal, MBBS; Brian A. King, PhD, Centers for Disease Control and Prevention (16 November 2018), "Notes from the Field: Use of Electronic Cigarettes and Any Tobacco Product Among Middle and High School Students — United States, 2011 —2018."
  5. U.S. Senate Committee on Commerce, Science, & Transportation (18 June 2014), "Aggressive E-Cigarette Marketing and Potential Consequences for Youth."
  6. Nicholas Kusnetz, The Center for Public Integrity (25 March 2016), "How Big Tobacco lobbies to safeguard e-cigarettes."
  7. Truth Initiative (15 January 2019), "The importance of tobacco taxes."
  8. Campaign for Tobacco-Free Kids (2021), "U.S. State and Local Issues: U.S. State Tobacco Taxes."
  9. National Institute on Drug Abuse (January 2020), "Vaping Devices (Electronic Cigarettes) DrugFacts."
  10. Chuck Marr and Chye-Ching Huang (19 March 2014), "Higher Tobacco Taxes Can Improve Health and Raise Revenue."
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The Petition:

To the U.S. Secretary of Commerce,

About 1 in 5 high schoolers today use e-cigarettes. This is a dramatic increase from just a few years ago, largely due to the aggressive and deceptive marketing practices that e-cigarette manufacturers use to sell their products.

The vast majority of e-cigarettes contain nicotine, and vaping can be highly addictive, especially to young, developing brains. Still, tobacco companies know that if they can hook a customer on their products when they are young, they have likely earned a life-long customer.

Increasing tobacco taxes is proven to stop kids from smoking before they ever start. Similar policies also help adults quit smoking.

The average state cigarette tax is $1.91 per pack, but the federal tax has remained at $1.01 per pack since 2009, and there is yet pressure to reduce taxes on e-cigarettes

Including e-cigarettes in the same classification as tobacco, rather than treatment devices, would help the U.S. achieve significant health and revenue gains.

I implore you to take a stand for the health of all Americans, especially our children, and subject e-cigarettes to the same rules and regulations as tobacco!

Sincerely,

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Signatures: